Ann Summers radio ad banned
Posted by
Ann Summers radio ad banned

The Radio Advertising Clearance Centre has blocked a radio advert for Ann Summers, saying it contained fairly overt sexual references in terms of sound effects.

The commercial was advertising Halloween outfits and features "screams of pleasure", says the Independent.

The newspaper says the commercial begins with the sound of screams, which are replaced by screams of pleasure. A voice can then be heard to say: "Tight, short, low-cut. Ann Summers dead sexy Hallowe'en outfits with £5 off. In stores, online and at parties."

The RACC said the ad breached advertising regulations governing taste and offence. Ann Summers has since appealed against the decision.

"We believe that Britons are broad-minded and would understand the topical and cheeky nature of our advert," said a spokesman for Ann Summers.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 412 24 October, 2010 Industry News 12:26 pm 201010 Sunday, October 24th, 2010

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
RAJAR Q3 2016 - October 26, 2016 at 11:00 pm (London)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
More events