Absolute's Olympic faces bid
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Absolute's Olympic faces bid

Absolute Radio are putting forward a proposal to get the faces of 700,000 Brits plastered onto the outside walls of the 2012 Olympic Stadium.

The plan involves using Facebook profile pictures for the wrap – after the original £7m plan was scrapped because of the cost.

Absolute have sent the idea to Lord Coe and the Department for Culture, Media and Sport – it would see hundreds of thousands of competition winners picked to go on the side of the stadium with a photo around the size of a DVD case. They'd enter through a Facebook application built by Absolute along with developers Betapond.

It would pay for itself, with everyone selected paying £10 to have their face on the stadium.

The station's football presenter and former footballer Ian Wright said: "The Olympics are the most iconic sporting event in the world and securing the London 2012 Games is one of the country's finest achievements. It's important that our stadium reflects our country and the people within in – our cultural Olympiads."

A spokesman for Absolute added: "We hope the Brits on the stadium will become a physical part of the legacy of the 2012 Olympics throughout the games."

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 369 11 November, 2010 Station News 9:45 am 201011 Thursday, November 11th, 2010

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