Global Radio's Heart stations will use presenter Emma Bunton for a network promotion with yoghurt-maker Danone across its 18 breakfast shows.
Emma will invite listeners to play "Where in the World" for the chance to win £5,000 in travel vouchers so they can have breakfast anywhere in the world they choose.
The promotion will be rolled out locally on Heart Breakfast in each of the network’s 18 regions this month. The campaign has been created by MEC Access and Global Radio to promote the new Activia Pouring Yogurt.
Activia Innovation’s Senior Brand Manager Angela McGee said: "We are thrilled to run this promotion with Heart to celebrate the exciting new launch of Activia Pouring Yogurt. Like Heart Breakfast, it helps get your day off to a great start, so the show is the perfect fit for us. We look forward to offering Heart listeners the opportunity to win a fantastic new breakfast experience with Activia Pouring Yogurt."