Bauer's All I Want for Kissmas is returning to Kiss 100 for a second year.
The campaign, across print, online, social and viral, will give listeners the chance to request any Christmas present from their own Father Kissmas.
Last year, the promotion attracted over 27,000 entries and saw the station give away Kissmas presents ranging from Ugg boots to iPods and exclusive gig tickets.
Running from 22nd November to 24th December 2010, this year’s campaign will introduce Father Kissmass – "a fat man you can believe in".
Andy Roberts, Group Programming Director of Kiss said: “All I Want for Kissmas was a hugely successful promotion for Kiss 100 in 2009 and we are delighted to bring it back, bigger and better in 2010. Father Kissmas is our latest creation and it really gives a strong flavour to the kind of innovative and exciting campaigns that we look to run on Kiss 100.”
Andy Cairns, Managing Director at Inferno said: “Father Kissmas represents the unique twist that Kiss brings to everything it does. Rather than settling for the status quo, Kiss constantly pushes the boundaries to deliver the very latest in new music and bigger, better competition prizes and experiences to its listeners. So rather than one day filled with dubious Christmas presents and a white guy in a red suit, Father Kissmas is a fat, black guy in a blue suit bringing you Christmas every day in the run up to Christmas.”
Kiss 100’s campaign is supported by Inferno, Starcom and Braben.