New sponsor for Big Top 40
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New sponsor for Big Top 40

The UK's biggest chart show – which airs on 125 commercial radio stations across the country – is getting a new sponsor.

Vodafone have signed a 12 month deal with producers Global Radio – it's the first time the chart has been sponsored since re-branding from Hit40UK.

The deal will be used to highlight Vodafone Freebees – a new service giving Pay as you go customers something back every time they top up – as part of a multi-million pound campaign.

The Vodafone Freebees Big Top 40 reaches more than 2 million listeners each week on a Sunday afternoon – and there'll also be a new midweek update broadcast by stations – as well as promo trails – from the Thursday before.

The partnership with Vodafone includes on-air and online promotions and six homepage takeovers throughout the year.

Mike Gordon, Group Commercial Director, Global Radio said: "A sponsorship of this scale truly reflects the phenomenal reach and innovation of the Big Top 40. We’re thrilled at this partnership and are proud to introduce The Vodafone Freebees Big Top 40."

Danielle Crook, Brand Director, Vodafone UK added: "The Vodafone Freebees Big Top 40 gives us a massive opportunity to get our message out that we offer great value to millions of Pay as you go customers across the UK. We’re excited to be able to reach such a huge audience with such a compelling message."

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0 0 464 05 November, 2010 Industry News 11:17 am 201011 Friday, November 5th, 2010

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