Direct media sales strategy firm New Revenue Solutions have been given Lancaster radio station The Bay's annual Partnership Award.
The CN Group station says NRS have helped them bring in almost £5 million in the last eight years.
The Bay's Managing Director Bill Johnston says: "While many local charities, government agencies and revenue partners stood out, there is one organisation that has worked with The Bay’s award winning sales team now for eight years – NRS Media. Since working in partnership with us, NRS Media has helped The Bay deliver almost £5 million in new revenue."
He added: "The Bay enjoys so many positive partnerships with lots of businesses, community groups and other organisations across The Bay. And this new award category recognises those organisations we work with that display complete belief and enthusiasm for everything we do."
But we're told this award is not about revenue. In true partnership style, NRS Media’s Ian Mizon has supported The Bay so well, he has become a real part of the sales team.
NRS Media Europe's Managing Director Todd Curle told RadioToday.co.uk: "We are delighted to accept this award from The Bay. This award is testament to the way we approach our business relationships – with a true partnership model. I am also immensely pleased our Account Director Ian Mizon’s exceptional training and experience has been acknowledged. We have a proud history of employing incredibility talented people, and Ian has been with the business for eight
NRS Media specialises in identifying and executing sales training and revenue generation opportunities that help media businesses succeed. They've worked in 25 different countries over the last two decades.