Prime Minister David Cameron has backed a campaign by Bauer's radio stations in North East England to promote local job vacancies for free.
Metro Radio and TFM are offering businesses the chance to get their positions promoted at no cost on air and online.
Called the £1million of Work campaign, it also includes online help for jobseekers to brush up their CV and get some tips for being interviewed.
Bauer's Regional Managing Director Sally Aitchison told us: "With unemployment levels across our region currently running at 10% we feel that as the local radio we should play our part in getting people back into work. Having the ability to reach hundreds of thousands of people through our on air shows, the website and our facebook page we expect businesses to see this as a golden opportunity, and for us to swiftly reach the £1million part before the end of January."
Prime Minister David Cameron was told about the campaign and commented: "I think it's a great campaign. Your efforts and your campaign to say to businesses, large and small, 'see what you can do to take on someone else; see what you can do to grow your business' is great. This has got to be a year of growth and of enterprise and I absolutely applaud your station for what you're doing".
Labour leader Ed Miliband is also backing the initiative. He said: "The North East has huge, huge talent and huge, huge potential. I know that from my many visits to the region and I know with campaigns like this that whatever the government at Westminster is doing, you can actually fight against the odds. So, that's why I congratulate this campaign."
The stations have already had scores of jobs from local employers to promote – [link=http://www.metroradio.co.uk/sectional.asp?id=39769]check out the webpages[/link] to see how the campaign looks.