DIGITAL: 25 per cent reached
Posted by
DIGITAL: 25 per cent reached

Twenty-five per cent of all radio listening is now to digital platforms, up a fraction from 24.8 per cent last quarter.

And 20.9 million adults now listen to digital radio each week, a year on year increase of 3.8 million adults, and an increase of 450,000 adults quarter on quarter.

Listening to DAB has also increased, if only slightly, from 15.3 per cent to 15.8 per cent, whilst internet radio and digital television listening also remain around the same mark.

Ford Ennals, Chief Executive of Digital Radio UK, said: “The achievements of 25 per cent of listening to digital platforms, and nearly 45 per cent of listeners listening to digital each week, represent key milestones as digital radio moves into the mainstream of UK radio listening. Following a strong start to 2011 we look forward to seeing the Q1 listening figures in May, when we will see the benefit of listening to the 750,000 digital radios which were sold in the last quarter of 2010.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

See our unique RAJAR graphs on and see more RAJAR news by clicking here.
0 1 358 03 February, 2011 RAJAR News 1:54 am 20112 Thursday, February 3rd, 2011

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
Salon de la Radio - January 31, 2017 at 10:00 am (Paris)
More events