talkSPORT has signed a deal with sportingbet.com to become the station’s betting partner for its weekday football show, Kick Off.
The partnership will consist of a variety of content including in depth interviews with sports personalities and In-Play Statistics Sponsorship.
Covering all the nightly football action as well as the UEFA Champions League commentary, the show provides Sportingbet with the opportunity to deliver in-game messaging.
Matt Wilson, Sales Director for talkSPORT, said: “The talkSPORT brand provides Sportingbet with a credible and interactive platform to reach men who like a flutter on the football. Integrating Sportingbet’s in-play offering into live commentary is a new and exciting territory for the station.”
The show is anchored by Danny Kelly, with comment from a host of talkSPORT presenters, including Stan Collymore, Mark Saggers, Ray Parlour and Matt Holland.