Signal pies raise charity cash
Posted by
Signal pies raise charity cash

Signal 1 breakfast presenters Perry and Louise have helped to raise thousands of pounds for charity with their own branded pies.

The team from the Stoke station worked with local firm Wright's Pies to put the creations on sale during British Pie week in aid of the Help a Signal Child appeal.

Louise concocted a cheese and onion filling, while Perry went for a more traditional beef and allorosso. “Louise and Onion” and “Perry’s Filler” went on sale in 14 Wright's stores across Staffordshire and Cheshire for the price of £1 each for one week. All proceeds go to Signal 1’s Help A Signal Child, which donates to various local charities helping disadvantaged children. The promotion was supported by full size shop dual branding window posters and in store displays.

By the end of the week a total of 2764 pies were sold and Perry’s Filler Pie was the run way winner selling 1462. Chairman Peter Wright was so delighted with the promotion he has donated £5000 to the charity.

Signal Radio’s Senior Programme Controller Chris Buckley told "This was a perfect promotion and great local fun on air. Wright’s pies really got behind it and local people will benefit from the activity."

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 2 419 15 March, 2011 Station News 6:13 pm 20113 Tuesday, March 15th, 2011

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
BBC Music Awards 2016 - December 10, 2016 at 8:00 pm (ExCeL London 1 Western Gateway, London, E16 1XL, England)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
More events