Radio and Sir Richard Branson’s Virgin Group are favourites to buy , according to a report this morning.
The Telegraph says and Orion Media Group have pulled out of the bidding process, in which current owner TIML is hoping to attract bids of more than £20m.
Industry sources cited potential synergies for some. could combine Absolute with TalkSport, as they attract a similar male demographic, while Virgin Group could re-name the station ‘Virgin Radio’ and there would be synergies with its other international radio stations.
No radio group has made any official comment on the potential purchase of the station, which includes a number of spin-off stations such as Absolute 80s and Absolute Classic Rock.broadcasts on FM in London and nationwide on AM.