RAJAR to introduce real-time online diary
Posted by
RAJAR to introduce real-time online diary

RAJAR is to enter the digital age with the introduction of online radio listening diary and a new digital personal interviewing aide.

A Computer Assisted Personal Interviewing tool along with website access for respondents will help the traditional diary-based audience measurement from Q3, 2011.

The new online diary known as CAPI, is expected to be adapted in time to mobile devices such as Tablets and Smart Phones, and offers real-time measurement initially only available via PCs.

Here are the quotes:

Jerry Hill, chief executive officer of RAJAR said: “As the radio industry evolves, RAJAR is keeping step by developing new and innovative services for our clients and consumers. The use of digital technology has become so prevalent across all demographics that we are now able to make these changes. Adding to our tool box to provide enhanced information is not only progressive for the industry, but also beneficial in offering something easy and compelling for the consumers who provide our data.”

Tim Davie, director of BBC Audio and Music, added: “We welcome RAJAR’s moves to further strengthen its research through digital technology. We hope the additional research will allow us even better insights into listeners’ habits.”

Andrew Harrison, chief executive of RadioCentre, commented: “The accurate recording of listening figures is crucial to commercial radio, which relies on this to help generate its revenue, so these improvements are a welcome addition to RAJAR’s robust survey.”

The prototype of the online diary was built by YouGov, RAJAR’s development partner. In order to facilitate a scaled deployment of the new online diary RAJAR has extended the contracts of its research contractors, Ipsos MORI and RSMB, into 2014. The new digital tools were developed under the management of a cross-industry steering committee appointed by the RAJAR Board, with representatives from RAJAR, BBC and Commercial Radio.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

See our unique RAJAR graphs on RadioToday.co.uk/rajar and see more RAJAR news by clicking here.
0 0 769 06 June, 2011 RAJAR News 8:35 am 20116 Monday, June 6th, 2011

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

RAJAR Q3 2016 - October 26, 2016 at 11:00 pm (London)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
More events