Audioboo tie-up for GMG Radio brands
Posted by
Audioboo tie-up for GMG Radio brands

Social audio platform Audioboo has announced a partnership with GMG Radio which will enable listeners to provide content for broadcast as well as use online.

The group’s Smooth and Real-branded stations will also use the sharing mechanism to easily put their own content out to audiences through channels such as Facebook and Twitter.

We’re told listeners will be invited to upload audio clips, complete with photo and location, to an Audioboo hosted moderation interface. From there the statons’ social teams will select the best user-generated content to be released for other listeners to hear – and make it available to GMG Radio’s programming and news teams.

Absolute Radio already use Audioboo’s moderation system and were also the first company to integrate the platform’s iOS plugin into their own apps earlier this year.

Mark Rock, founder and CEO of Audioboo said: “We’ve always been interested in working with radio stations to help them embrace this new era of social content. Working with GMG Radio is a fantastic opportunity – their brands are popular, well established and loved by audiences – and we are looking forward to offering those audiences new ways to listen to and interact with their favourite shows.”

Richard Lucas, Group Head of Digital at GMG, added: “This partnership will provide another opportunity for our listeners to interact with our stations. It’s a quick and easy way to share audio and pictures and we know it’s a service that our tech-savvy listeners will enjoy using. This partnership gives us access to some of Audioboo’s advanced professional features and will allow us to take a more innovative approach to listener interaction, while widening our social footprint.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 545 25 August, 2011 Industry News 8:24 pm 20118 Thursday, August 25th, 2011

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

RAJAR Q3 2016 - October 26, 2016 at 11:00 pm (London)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
More events