Immedia Group plc has extended its deal with SPAR for another five years to continue providing 1,168 stores with a bespoke in-store radio station.
The media company, launched by former BBC Radio One presenter Bruno Brookes in 2000, is aiming to add another 1,200 stores to the network.
Revenues resulting from the deal, in the event that all 1,200 stores are added, could deliver up to £2.3m.
Bruno Brookes told RadioToday.co.uk: “We launched ‘SPAR Live’ nearly 10 years ago which has become one of the most established in-store radio stations in the UK. The station supports SPAR in its own brand promotions together with other key promotional messages driving incremental revenue and general customer service messages.”
Barry Wallis, Retail Development Controller for SPAR UK said: “SPAR Live radio is a great way for us to increase our consumer communication whilst enhancing the in-store environment. The benefits to our retailers are huge, it helps to improve the atmosphere in-store, gives staff a station of their own, it provides consistency from one store to the next and most importantly the advertising opportunities for both proprietary brands and SPAR’s ‘Real Deals’ increase sales within stores.”
Immedia develops in-store media solutions for retail brands and bespoke music strategies linked with voice and video on brand help retailers to connect with customers and staff.