ABSOLUTE: Big gains for decades stations
Posted by
ABSOLUTE: Big gains for decades stations

Absolute 80s is the number one digital commercial radio station, according to the latest set of RAJAR figures out today.

Its reach is up 80% in the last 12 months, with the enlarged audience size of 1.018m now bigger than Bauer’s The Hits Radio.

Absolute Radio 90s also increased its audience size 80% year-on-year, although it fell 15% this quarter to 366,000 adults listeners. This news comes as the group prepares to launch two more decades stations – Absolute Radio 60s and Absolute Radio 70s – next month.

With 2.841m weekly listeners, the total Absoute Radio Network has held its 9-year high for reach. The main Absolute Radio station’s audience is down 50,000 listeners (3%) across the year from 1.654m to 1.604m.

69% of Absolute’s total listening is now done on digital platforms – up from 62%.

The group says hours are up 11% year on year but took a ‘seasonal dip’ of 16.5% this quarter because of the lack of Premier League football coverage in the summer months.

Chief Operating Officer Clive Dickens said: “This is a steady RAJAR performance for the brand – Absolute Radio and Absolute 80s are both now top ten commercial radio stations in the UK and The Absolute Radio Network has held its reach, after significant growth last quarter.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

See our unique RAJAR graphs on RadioToday.co.uk/rajar and see more RAJAR news by clicking here.
0 0 472 27 October, 2011 RAJAR News 12:33 am 201110 Thursday, October 27th, 2011

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
Salon de la Radio - January 31, 2017 at 10:00 am (Paris)
More events