Capital's Jingle Bell Ball back for 4th year
Posted by
Capital's Jingle Bell Ball back for 4th year

Global Radio has announced plans for the return of their major Capital FM-branded pre-Christmas concert.

The Jingle Bell Ball will be sponsored again by Windows 7, as the Capital Network of stations join forces for the event for the first time since ‘going national’ in January.

Microsoft have signed a six-figure deal with Global, which has been orchestrated by media agency UM London. As well as on air and online activity, the partnership will use Facebook to encourage listeners to play ‘Secret Santa’ with their friends. Prizes for the promotion include Jingle Bell Ball tickets, Windows 7 PCs and on-air shout-outs from Capital presenters.

The date, venue and artists haven’t yet been announced but tickets go on sale for the event on Monday. We’re told the all-important information will be revealed on air this Saturday morning during Dave Berry’s show.

Last year’s Jingle Bell Ball took place at the o2 Arena in London on the first weekend of December, with appearances from artists including McFly, Olly Murs, Kylie Minogue, JLS and Akon.

Mike Gordon, Global Radio’s Managing Director – Commercial said: “It’s great to have Windows 7 as our headline sponsor for the third year running. Across this time we’ve worked together to create incredible, award winning campaigns and I’m sure this partnership will take it to another level again. We’re very excited by this year’s event and we’re sure Windows 7 and our listeners will be too.”

James Graver, Ideation, UM London said: “The Jingle Bell Ball is the perfect platform to showcase the whole of Microsoft’s portfolio and amplify the multi-product campaign currently running across TV and online. It’s also now firmly established as one of music’s best family events – and this partnership puts Microsoft at the very heart of the experience.”

Paul Davies, Director of Marketing Communications at Microsoft UK added: “We are thrilled to be working with Global Radio again and see the Jingle-Bell Ball as a great platform to show some of the myriad ways people use Windows PCs, Windows Phones, Kinect for Xbox and Office to connect with their friends and family at the festive time of year. By focusing on familiar situations that are shared by our audience, this is a great time to show how our users can get the most out of our technology.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 2 571 26 October, 2011 Station News 12:36 pm 201110 Wednesday, October 26th, 2011

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
Salon de la Radio - January 31, 2017 at 10:00 am (Paris)
More events