Smooth Radio is to broadcast a second national radio station in November and December, called Smooth Xmas.
The festive station will broadcast nationally on Digital One alongside Smooth Radio, and will be commercial free.
Owner GMG Radio says it’s their first seasonal splinter brand and will start broadcasting on 1st November, ending after the festivities on 27th December and will dedicate its output purely to Christmas tunes.
Output will initially consist of non-stop Christmas music, then introduce presenters and features closer to the big day. The “Real” Santa – a regular phone-in on sister stations Real Radio, will appear on Christmas Eve.
GMG Radio’s Group Programme Director John Simons told RadioToday.co.uk: “This is a very exciting time for the group, Smooth Radio has had a fantastic first year as a national station and Smooth Xmas will provide that Christmas music fix, whilst introducing many new listeners to the Smooth Radio brand via a targeted seasonal channel.”
The station will broadcast at 80 Kbps mono in England, Wales and Scotland.