UTV Media is anticipating revenue for its Radio GB division in November and December will be up by 9% on last year.
The forecast comes as revenue over the first 10 months of the year grew by 5% compared to 2011.
In Ireland, Revenue over the period declined by 4% compared to last year with sterling translation exchange gains accounting for 1%. The like for like decline in sales was therefore 5%, continuing a significant outperformance of the Irish radio market. It isexpected that November and December will be flat compared to last year, like for like.
Meanwhile, in television, it’s anticipated UTV will experience a revenue decline of 7% over the two month period of November and December.
In a statement, the talkSPORT owner said: “The economic environment continues to bring uncertainty and volatility to the airtime market with visibility remaining very limited. In the last two months of the year, the decline in Television advertising revenue is likely to be mitigated by an increase in advertising revenue from Radio GB. In our Irish radio division, the decline in advertising has flattened in November and December while our New Media division is continuing to experience some growth.”