National sports radio station talkSPORT has announced electronics firm Sharp as an official partner of its coverage of the Euro 2012 football tournament this summer.
The firm will have bespoke on-air content around live matches and also be featured in the station’s sister title Sport Magazine as part of the build-up to the event.
talkSPORT is broadcasting all 31 Euro 2012 matches live through June and early July from the tournament in Poland and the Ukraine.
Anthony Hogg, Head of Creative Solutions at talkSPORT sales house UTV Pitch, said: “As a dedicated sport station we’re really excited about 2012 and having a sponsor like Sharp on board for our UEFA EURO 2012 coverage is a great start to the year. Our platforms will provide the perfect environment for Sharp to engage directly with football fans on their FanLabs project. We are again using our tried and tested unique category exclusive six partner commercial tournament model for official brands wanting to activate or align themselves to the biggest tournament of the year.”
Martin Arnold , Marketing Communications Manager at Sharp said: “talkSPORT is the home of football fans and we’re delighted to be a sponsor of their UEFA EURO 2012 coverage this summer. We had a great response to working with them on the UEFA EURO 2012 final draw last year with lots of engagement with our FanLabs project both on talkSPORT.co.uk and through their social media channels.”