TV ad man Martin Plant joins Global Radio

Global Radio has announced the appointment of Martin Plant as its new Commercial Trading Director.

Plant – who has most recently been working for Virgin Media’s ad sales house ‘ids’ – will join the UK’s biggest commercial radio group from 1st May.

Previously he’s worked for firms including ITV and UKTV owner Flextech. We’re told Martin will be accountable for trading across Global’s radio portfolio of brands as well as growing revenues across its apps business and digital properties.

Plant says: “I have admired the management team at Global since they created the company, and am excited about working with the team that has been the sales team of the year two years running.”

Mike Gordon, Managing Director – Commercial at Global said: “I am thrilled to have someone of Martin’s calibre and reputation join our team. Martin’s expertise will be invaluable as we continue the rapid growth of our commercial business.”