talkSPORT has launched a new Facebook Social Radio app.
It will allow users to stream the station live and also receive breaking sports news, updates and features.
The app, launched in time for the UEFA EURO 2012 tournament, means that Facebook’s 31 million UK users will be able to listen to talkSPORT’s live commentary of all 31 matches as well as all of talkSPORT’s other programmes.
The app was built for talkSPORT by Simply Zesty and will take advantage of Facebook’s Open Graph technology so users can share with their friends the shows they are listening to, the videos they have watched from the talkSPORT YouTube channel and the breaking news stories they have read. The app will also share photos and tweets from talkSPORT.
Kurt Edwards, Commercial Director of talkSPORT, told RadioToday.co.uk: “talkSPORT’s social media footprint across both Twitter and Facebook has exploded because every week we have breaking sports news that encourages so much debate and opinion. We know Facebook users spend hours on the site so it’s only right we give them the chance to hear and engage with the world’s biggest sports radio station at the same time.”
Lauren Fisher, Director of Simply Zesty, said: “Extending and upgrading talkSPORT’s presence on Facebook with an app like this is very exciting, as it will offer listeners the chance to engage with the station in ways they haven’t before. The Open Graph technology has proved very popular with music programs like Spotify, and we believe that sports fans will also love sharing what they’re doing with their friends.”
The app can be found at talksport.co.uk/facebookapp