Jazz FM has signed a three-month sponsorship deal with Virgin Holidays Cruises to sponsor its Jazz Travels show.
As part of the deal Jazz FM will also broadcast a series of ads to promote the holiday provider’s offers.
Jazz Travels with Robbie Vincent goes out at 6pm on Tuesdays and takes an entertaining and in depth look at the international jazz scene. It features interviews with key musicians, festival planner and travel writers who are making the headlines across the globe, highlighting some of the news from lesser-known travel destinations.
Jo Coltman, Head of sponsorship and Sales, says: “We are thrilled Virgin Holidays Cruises is sponsoring one of our flagship shows. Virgin is renowned for its high-end yet personable holidays, a simply great fit for the Jazz FM brand.”
Katie Knowles Head of Specialist Business Marketing at Virgin Holidays said “the Jazz Travels sponsorship provides a great opportunity to engage with travel enthusiasts, taking ownership of the only dedicated travel show on radio. Our aim is to open cruise holidays up to those new to cruise, delivering an understanding around the Virgin Holidays Cruises offering, and Jazz Travels is the perfect partner to do this.”
The station has also signed a 12 month contract with audio manufacturer Klipsch to sponsor its Peppermint Candy swing show. The sponsorship, which will launch on Thursday 7th June, will also be supported online and give listeners the chance to win Klipsch’s latest headphones.
What sponsorship deals have you signed at your station? Let us know via news@tmssvr.co.uk
Posted on Wednesday, June 6th, 2012 at 5:15 pm by RadioToday UK