Hertz Car Rental is set to launch an eight-week promotion on Smooth Radio.
During the two months, presenters Emma B, Pat Sharp, Mark Goodier and Kid Jensen will tour the UK creating video and audio blogs.
Real and Smooth Limited Group Commercial Director Jonathan Gillespie said: “We’ve been able to create a campaign for Hertz which demonstrates their core values and highlights their range of vehicles and will really resonate with Smooth’s travel loving audience.”
The deal was concluded by Angela Tyrer of Real and Smooth Solutions and Tom Drummond and Richard Beale at Initiative. All creative work has been done by Real and Smooth Creative Solutions, whilst audio production was mixed by Smooth Radio Brand Imaging Producer Roy Martin.