Beat the Bong comp returns at Capital FM

13/09/2012 - 09:58 | 2 Replies More

The latest breakfast show competition on Capital FM sees the launch of the Beat the Bong game with Dave Berry & Lisa Snowdon.

From Monday 17th September to Friday 12th October, Dave & Lisa will be giving listeners across London the chance to win their share of the £60,000 prize-fund. The game dares contestants to hold their nerves as they are faced with the Halls’ challenge to ‘breathe deep’ and ‘stay cool’, while they listen to a sequence of increasing cash amounts.

Listeners who fail to beat the bong walk away with nothing, while those who remain cool under pressure and shout ‘stop!’ on time, can bag themselves thousands of pounds in cash.

Halls’ six-figure partnership with Capital FM – brokered by Global Radio and DRUM – is part of the brand’s wider £1.3 million ‘Breathe Deep Stay Cool’ marketing campaign.

Mike Gordon, Managing Director of Commercial at Global Radio said: “Beat the Bong is such an iconic game and we’re excited to partner up with Halls to bring it to the Capital Breakfast Show with Dave & Lisa. The game’s combination of great cash prizes and high-pressure moments means that everyone who tunes in to the Breakfast Show is in for an extra special treat over the next few weeks.”


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Category: Station News

  • MarkO

    This started out as the “Beat the Bomb” contest on KHJ/Los Angeles and other Drake Chenault-programmed top 40 stations in North America in the mid-1960s. The exact same concept – money amounts were announced, and the contestant had to claim an amount before the sound of an explosion occurred, or end up with a small consolation prize instead of money. Obviously the sound of the “Bomb” explosion would be incorrect in today’s environment. Interesting that Capital is still copying the KHJ idea nearly 50 years later !!

    • Richard Shops

      Capital were doing the ‘Bong Game’ 20 or so years ago with Chris Tarrant – hence the use of “returns” in the headline.

      So what if US stations were doing it in the mid-60s? It’s a great contest idea and, when Capital started doing it in the 90s, it was new to the UK.

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