Celador Radio has reached agreement to acquire two Kestrel Radio licenses in Basingstoke and Alton.
The acquisition increases Celador’s radio licenses to sixteen and it’s expected the two stations will be re-branded to The Breeze in the near future.
On completion, the stations will temporarily come under the overall management of Steve Jones, Celador’s regional managing director for the South West of England.
Although the station is operating with two Ofcom licences, all programming is shared and broadcast from Basingstoke. Kestrel FM launched on 18 May 1998 by Milestone, and merged with Delta FM in Alton, Bordon, Haslemere and Petersfield in 2010.
“Kestrel together with The Breeze in Andover and Newbury will be incorporated into a new Thames Valley region,” Celador told RadioToday.co.uk.
Posted on Tuesday, September 4th, 2012 at 12:27 pm by RadioToday UK