In pictures: #TeamGrimmy's television ad
Posted by
In pictures: #TeamGrimmy’s television ad

A number of pop stars including Harry Styles and Cheryl Cole have appeared in a new TV trail for the new Radio 1 Breakfast Show with Nick Grimshaw.

The trail for Nick’s new breakfast show, which aired on BBC One after Doctor Who on Saturday 15 September, also features Rita Ora, Hackney rapper Professor Green, grime MC Wiley and Radio 1’s very own Greg James and Sara Cox.

The video opens with Harry Styles with a Grimmy style quiff dressed as a one man band giving Nick a crashing early morning wake up call. After getting up he is helped by Professor Green, who lurking in his wardrobe helps him pick an outfit for the show, Nick then heads in to the kitchen where he finds Rita Ora preparing him some breakfast. When Nick steps in to his taxi he finds that Greg James is the talkative driver, whilst Sara Cox meets Nick upon his arrival at Radio 1, greeting him with a massive coffee to wake him up for the show. Cheryl Cole and Wiley also play their part in making sure Nick gets to the studio on time.

Short teasers featuring the musical stars have already been released with the video featuring Harry Styles becoming one of the most popular Radio 1 videos ever, notching up 822,900 views within a week since it went online.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 1 784 18 September, 2012 Industry News 4:14 pm 20129 Tuesday, September 18th, 2012

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Audio Production Awards - November 24, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
More events