Jason Carter has been appointed to the newly created role of Head of Popular Music, Live Events, for BBC Radio 1, Radio 1Xtra, Radio 2 and 6 Music.
He’ll be responsible for delivering all live music events and concert coverage across the four stations, with his new role replacing his current title of Event Director at Radio 1 and Radio 1Xtra. Prior to that he was Editor of the two stations.
The new role is part of the BBC Audio & Music’s strategy to create a central team responsible for the range of music events including Radio 2 Live in Hyde Park, Radio 1’s Big Weekend and 1Xtra Live, alongside a wide range of concerts and performances throughout the year.
Following his appointment, Jason will assemble a new central live music team and structure, and build the live music strategy for the division’s events portfolio.
During his time at Radio 1, Jason has been responsible for the creation of Radio 1’s Big Weekend, 1Xtra Live and Radio 1’s first teen concerts, now titled the Radio 1 Teen Awards. He has also led BBC Introducing for the corporation since 2007, the proposition supporting new and emerging musicians across the BBC; he will continue to do so in this new role.
Jason says: “I’m delighted to be appointed as the lead for all Popular Music events across the audio and music division. It’s a real privilege to head up the central team delivering the BBC’s live annual music events calendar. One shared team supporting the radio networks will provide even more specialist events expertise as we look to the future and more ambitious concert coverage, as well as also providing more clarity with the wider music industry.”
He will report to Bob Shennan, Controller of Radio 2, 6 Music and Popular Music. Shennan says: “Jason brings a wealth of knowledge and live music experience and, with the success of Radio 1’s Hackney Weekend newly under his belt, I’m looking forward to working with him and his new team to make our popular music events even bigger and better than ever.”
He joined Radio 1 in August 1997 as an events co-ordinator, and soon became an events manager, looking after Radio 1 event branding, promotion and external media partnerships.
Before moving to Radio 1, Jason spent time as a music agent, label manager and artist manager before stepping into live music promotion at one of the biggest UK music promoters, The Mean Fiddler (now known as Festival Republic).