Bauer signs 6 figure deal with British Gas
Posted by
Bauer signs 6 figure deal with British Gas

Bauer Media is partnering with British Gas for a branded content campaign across its Place Portfolio.

The campaign – the first creative solution campaign that British Gas has booked with Bauer Media in two years – runs on-air and online until 18th November.

It aims to educate and incentivise listeners to claim the offer of free insulation worth up to £1,000 from British Gas via adverts and live reads, and give away cash.

Karen Stacey, Broadcast Sales Director at Bauer Media, said: “This branded content campaign with British Gas is a great example of how the Place Portfolio allows big brand advertisers direct access to our 8.8million listeners around the UK.

Jon Kimber, Managing Director, British Gas New Energy, said: “British Gas is delighted to be in partnership with Bauer, leveraging the stations reach to help homes across the UK keep warmer for less this winter.”

The campaign was brokered by Carat and will air on Place stations such as Clyde 1, Key 103, Metro Radio and Viking FM.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 489 04 October, 2012 Station News 5:27 pm 201210 Thursday, October 4th, 2012

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Radio Festival 2016 - September 26, 2016 at 9:00 am (The British Library, 96 Euston Rd, London NW1 2DB, United Kingdom)
Thanksgiving service to Sir Terry Wogan - September 27, 2016 at 12:00 pm (Westminster Abbey, London)
Closing Date: Audio Production Awards - September 29, 2016 at 11:59 pm (Online)
The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
More events