Bauer Media is partnering with British Gas for a branded content campaign across its Place Portfolio.
The campaign – the first creative solution campaign that British Gas has booked with Bauer Media in two years – runs on-air and online until 18th November.
It aims to educate and incentivise listeners to claim the offer of free insulation worth up to £1,000 from British Gas via adverts and live reads, and give away cash.
Karen Stacey, Broadcast Sales Director at Bauer Media, said: “This branded content campaign with British Gas is a great example of how the Place Portfolio allows big brand advertisers direct access to our 8.8million listeners around the UK.
Jon Kimber, Managing Director, British Gas New Energy, said: “British Gas is delighted to be in partnership with Bauer, leveraging the stations reach to help homes across the UK keep warmer for less this winter.”
The campaign was brokered by Carat and will air on Place stations such as Clyde 1, Key 103, Metro Radio and Viking FM.