Gem 106 has doubled its target of raising £25,000 to help refurbish a children’s cancer unit in the East Midlands, now standing at £58k.
The station launched its ‘Give it Up’ appeal at the beginning of November with the aim of raising at least £25k to transform the Children’s Cancer Unit – Ward E38 at the Queens Medical Centre, Nottingham.
Just two weeks into the appeal the station passed their £25,000 target and within hours the amount was doubled when the Dalby family donated a further £25,000 to the appeal.
Mike Newman, Programme Director said: ‘It was with great pleasure to launch the Gem 106 ‘Give it Up’ appeal. The response from our listeners and local businesses has been amazing. Even though we’ve smashed our target we want to keep going and help put a smile on the faces of those children who need it most.’
Gem 106 Breakfast presenters, Sam & Amy said: ‘We are overwhelmed by the generosity of our listeners. It is so easy for you to get involved, all we ask is that you give something up for just one day and donate to the appeal instead!’