talkSPORT has signed an agreement to broadcast exclusive UK radio commentary of the 2013 British & Irish Lions Tour of Australia.
The station will broadcast all 10 British & Irish Lions matches, including the three Tests against Australia and the warm up match in Hong Kong against the Barbarians, on a multiplatform basis across 1089 / 1053AM, digital radio and online. This will be the first time ever that a Lions tour has been exclusively broadcast on commercial radio in the UK.
One of talkSPORT’s sister stations, Swansea Sound in South Wales will also be broadcasting coverage of the Tour and live Test commentary.
Moz Dee, talkSPORT Programme Director, said: “The Lions Tour is one of the biggest events in sport, and we’re proud to be bringing this exclusively to our audience. We had a great Rugby World Cup in New Zealand and we can’t wait to follow the Lions in Australia. talkSPORT will be announcing a great team to cover the Tour and we’re delighted that our sister station Swansea Sound will also be broadcasting the Tests and giving our coverage a regional flavour.”
Scott Taunton, talkSPORT Chief Executive, said: “UTV Media (GB) continues to invest in talkSPORT, and we’re delighted that the station will broadcast this event exclusively as it offers advertisers and sponsors a unique opportunity both nationally and regionally. Our commitment to rugby has been consistent after the Rugby World Cup in New Zealand and our partnership with the Aviva Premiership.”
Posted on Wednesday, November 7th, 2012 at 12:07 pm by RadioToday UK