2Day FM will start playing ads again from Thursday and donate all profits made from then until the end of 2012 to a memorial fund.
The station has guaranteed a minimum of $500,000 AUD (£325,956) and the fund will directly benefit the family of nurse Jacintha Saldanha, who took the prank call and was later found dead in a suspected suicide.
2DayFM has also cancelled its staff Christmas party which was due to be held this Thursday.
SCA CEO Rhys Holleran said: “We are very sorry for what has happened. It is a terrible tragedy and our thoughts continue to be with the family. We hope that by contributing to a memorial fund we can help to provide the Saldanha family with the support they need at this very difficult time.
The Company today reiterates that it is deeply saddened by this tragic and unforseen event and offers its condolences to the family of Jacintha Saldanha.”
Meanwhile television station Channel 9 has aired a story trying to identify which person in management, or production, was responsible for making the decision to air the call.
Radio Today Australia via 9 News.
Posted on Tuesday, December 11th, 2012 at 11:00 am by RadioToday UK