The BBC has launched Connected Red Button, initially on Virgin Media’s TiVo® service for television viewers but aims to expand to radio services too.
Its not known at this stage what radio content will be provided via the re-invented service but it will eventually work with other internet-connected TVs.
From launch, it will enable Virgin Media users to watch programmes from BBC children’s channels, BBC Three and BBC Four anytime – day or night – even if the channel is off-air.
Recent radio-related Red Button content has included special Chris Moyles shows and the Radio 1 Big Weekend.
Daniel Danker, General Manager, BBC Programmes and On-Demand, says: “With today’s launch of BBC Connected Red Button, the BBC is seamlessly bringing the Internet together with live TV, while making the technology completely invisible. This is red button reinvented, and the beginning of the exciting future of television.”
Category: Industry News