British company Audioboo has opened its first US office in San Francisco and hired a US Managing Director to head up its international expansion.
Former CEO of Reality Digital, Cynthia Francis will commence her position in the US working with the 2013 Sundance Film Festival, posting reviews and interviews with filmmakers, producers, buyers and audience members from Park City Utah.
The San Francisco office marks the first step in Audioboo’s global expansion, led by new CEO Rob Proctor.
Before Christmas, Audioboo began rolling out a revamped version of the core site, with improved layout and functionality including ‘BooBoards’ to create individually curated audio playlists.
Commenting on her new position, Cynthia Francis said ‘Audioboo had a phenomenal year in 2012, and we have big plans for the year ahead – the first of which is to work more actively with US users and organizations to take this successful British start-up to the next level.’
CEO Rob Proctor added: ‘We really hit the ground running this year – after the first stage of the redesigned platform was successfully completed, we’ve moved onto stage two of our development – working on revamping our apps and our Pro product for journalists and broadcasters. I believe that Audioboo and the technology behind it have huge global potential and that Cynthia has the experience, skills and passion to make us a major player in the US market.’
Audioboo allows smartphone users to record and playback digital recordings of up to three minutes in length. It agreed a deal with the BBC early last year to be an official partner of the corporation.