Cash for Kids generates over £11million
Posted by
Cash for Kids generates over £11million

Bauer Media’s group-wide radio charity Cash for Kids has raised over £11m for charity in the last 12 months, beating last year’s efforts by 14%.

The Mission Christmas campaign, a nation-wide fundraiser in aid of local children and young people suffering from neglect and poverty, distributed over £6.8million over the Christmas period. Each station was at the heart of local fundraising activities which enabled fundraisers to distribute cash, toys and gifts to over 250,000 children.

Sir Cliff Richard, Dame Helen Mirren and Ant & Dec offered support to the Mission Christmas appeal which featured across the ‘Place’ portfolio of Bauer Radio stations including Magic 105.4, Key 103 and Metro Radio.

Dee Ford, Group Managing Director Radio, Bauer Media: “We are extremely proud of our Cash For Kids charities which surpassed all expectations and broke all previous fundraising records.

“We have proved again how strong our engagement is with the communities around our 21 local radio stations. The idea that our charities could raise in excess of £11 million for children in our local markets is quite outstanding.”

Over the last nine years, the charity has generated £55million in total.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 616 17 January, 2013 Industry News 4:27 pm 20131 Thursday, January 17th, 2013

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Radio Festival 2016 - September 26, 2016 at 9:00 am (The British Library, 96 Euston Rd, London NW1 2DB, United Kingdom)
Thanksgiving service to Sir Terry Wogan - September 27, 2016 at 12:00 pm (Westminster Abbey, London)
Closing Date: Audio Production Awards - September 29, 2016 at 11:59 pm (Online)
The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
More events