The Breeze network of stations, owned by Celador, has taken delivery of a new package of jingles and imaging from Reelworld.
The package, made up of cuts from ReelWorld’s ONE AC service as well as custom made news and travel sequences, went to air just before Christmas on the newly expanded network of 13 radio stations.
Senior Producer at Celador Radio James Stodd said: “The ReelWorld ONE service is huge – but flexible enough to allow us to fully customise the sound. Work on the custom news and travel was a challenge, but the team was happy to keep working on them until we were completely happy. And the team worked real magic on the vocal arrangement too. Ant and the team at ReelWorld helped make the process really simple and turned the whole thing around in record time against a tight deadline. Simply put – working with ReelWorld was a breeze.”
ReelWorld’s European Managing Director Anthony Gay said: “It’s been a pleasure to work with James and the team at Celador and this package shows a softer side to our jingles. We’ve also added The Breeze to our favourite listens in the office!”
ReelWorld has been expanding their European activities over the last 12 months with the launch of a new London studio and tailored content for their European clients.
Gay added, “We’re getting ready for the launch of our new European website in the Spring and we’ve got some enormously exciting projects in the pipeline. I’m as stoked as a kangaroo at a coffee morning just thinking about 2013″.
Have a listen to the new jingles below: