Ford is continuing to sponsor the Alan Brazil Sports Breakfast on UTV Media’s national station talkSPORT for the 10th year running.
The renewal continues to include sponsorship of all of talkSPORT’s live UEFA Champions League commentary.
And for the first time, Ford’s sponsorship will run across all of talkSPORT’s platforms, including print, online, digital and on-air, on talkSPORT.co.uk, in talkSPORT’s sister publication Sport magazine, and in the Sport iPad app.
Dan Dawson, Creative Solutions Account Manager, talkSPORT, said: “The past ten years have been a period of huge growth for talKSPORT but Ford has had a strong relationship with us throughout. It’s testament to our commercial offering that we been able to grow this into a truly multi-platform promotion and with a London Champions League final in a few months it’s optimum time to make the most of our coverage.”