A new partnership between apps maker All in Media and advertising company AdsWizz has developed, offering access the InStream advertising service.
InStream, currently in use by Absolute Radio, is a service which allows advertisers to target listeners by replacing existing generic ads in audio streams with personalised audio and visual adverts.
Jason Malaure, Chief Technology Officer, All In Media: “We are very excited about our partnership with AdsWizz, which will allow us to offer customers a shrink-wrapped solution for targeted InStream ad replacement.
“Targeted audio advertising is going to be the next big thing for radio stations, increasing advertising opportunities and increasing revenues. In all areas of the media we are seeing the need to personalise and target the radio listening experience. All in Media and AdsWizz is a natural fit and we look forward to deepening our relationship with this innovative company.”
Patrick Roger, VP Sales & Marketing, AdsWizz said: “Having already worked with All In Media for Absolute Radio we know they can build great apps, and we also know they have an excellent understanding of what radio stations need from their smartphone and tablet apps.”