Magic 105.4 promotes 80s gig in the sky
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Magic 105.4 promotes 80s gig in the sky

Magic 105.4 has teamed up with British Airways to promote its ‘80s Gig in the Sky’ flight in aid of Red Nose Day.

Bananarama, Tony Hadley, Kim Wilde and Go West will perform at the gig on Sunday 10 March departing from Heathrow Terminal 5.

The Bauer Media-owned radio station is working with the airline to create awareness of the campaign, and raise money for Flying Start – British Airways’ charity partnership with Comic Relief. This includes ticket give-aways on air, as well as online presence on the Magic 105.4 website and editorial mentions during Magic Breakfast with Neil Fox and Verity Geere and Kim Wilde’s Secret Songs.

Tickets to the event are available through a ‘text-to-win’ competition, as well as through Magic 105.4.

Karen Stacey, Broadcast Sales Director at Bauer Media, said: “We are thrilled to be partnering with British Airways on this unique event, especially as it’s for a great cause such as Comic Relief.

“It demonstrates perfectly how Magic 105.4 and Bauer’s other radio stations across the Place Portfolio can enable brands to reach their desired audience through high levels of engagement with listeners.”

In keeping with the theme British Airways crew will wear original uniforms from the era, and serve food from the airline’s 80s menus to a soundtrack of classic hits.

Magic 105.4 presenter and 80s singer Kim Wilde, said: “This is the sort of fun event that our listeners will love, and with Comic Relief celebrating its 25th anniversary this year, it’s a great tribute to them. I’m sure we’ll be rockin’ around the cabin on the British Airways flight!”

The public are encouraged to get involved by tweeting #BAgiginthesky @British_Airways

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 2 930 20 February, 2013 Sales & Marketing, Station News 3:04 pm 20132 Wednesday, February 20th, 2013

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