Sales teams at talkSPORT and Sport magazine have undergone a restructure, moving from platform based teams to agency focused ones.
The sales teams will be aligned under three Group Business Directors, Tom Kelly, Laura Wade and Iain Duffy.
Each team will work to offer cross platform solutions to their agencies, covering radio, print, online and digital. talkSPORT and Sport’s sales teams were previously arranged by brands and platform, with separate teams for Sport magazine, talkSPORT and online.
The station says the restructure reflects the fact that the majority of the company’s partnerships with advertisers are now running across more than one platform and aims to offer more holistic solutions to the market.
talkSPORT’s Creative Sales team, led by Anthony Hogg, will continue to run separately, but feed expertise into each of these business units. In recent weeks they have signed significant partnerships with brands including Ford, Heinz and Dove Men+Care which are all multiple platform deals.
This restructure has been supported by office redevelopment with increased meeting room space, and dedicated digital production and filming areas to accommodate talkSPORT’s growing content business.
Calum Macaulay, Managing Director for talkSPORT and Sport magazine, said: “This restructure is a natural progression for us, reflecting our increasing multi platform business. The move allows us to broaden our reach within agencies and build strong relationships with our key customers from top to bottom.”