Radio City does deal with Liverpool Echo
Posted by
Radio City does deal with Liverpool Echo

Bauer Media’s Radio City has joined forces with one of Liverpool’s biggest newspapers to share content and promote each other.

radiocitytowerThe long term deal will see The Liverpool Echo featured each day on Radio City promoting each edition of the paper, plus additional branded content through presenter discussion.

Radio City will also produce daily commercials for each edition of the newspaper as they hit the local newsstands.

Mike Sarath, Commercial Director for Radio City said: “This is a fantastic and unique opportunity for two of the City’s most recognised brands. It feels great to be working closely with the Echo, combining the strength of the two companies to help drive sales of the paper with unique commercials for each daily edition.”

Alastair Machray, Editor, Liverpool Echo, Editor-in-Chief, Trinity Mirror Merseyside, Cheshire and Wales said “’I am delighted to be shaking hands on such an exciting partnership. This deal gives us a chance to showcase our award-winning news, sport and features to the widest possible audience.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 1 1181 05 March, 2013 Station News 1:37 pm 20133 Tuesday, March 5th, 2013

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Radio Festival 2016 - September 26, 2016 at 9:00 am (The British Library, 96 Euston Rd, London NW1 2DB, United Kingdom)
Thanksgiving service to Sir Terry Wogan - September 27, 2016 at 12:00 pm (Westminster Abbey, London)
Closing Date: Audio Production Awards - September 29, 2016 at 11:59 pm (Online)
The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
More events