Magic 105.4’s thousand pound song competition has attracted the sponsorship of PG Tips for an on-air and online promotion.
The £1000 song is revealed each morning during Magic Breakfast with Neil Fox, with the first listener to call in when that song is played between 9am-7pm on Magic 105.4 winning £1,000. The PG Tips campaign will focus on the fact that there will now be two chances to win £1000 every Monday, leaving listeners ‘twice as happy thanks to PG Tips, The Rich One.’
The campaign creative, made in-house by Bauer’s creative team, will involve 30 second promotional trailers running throughout the week, 10 second trailers at the start of the breakfast show and 20 second top of the hour trails highlighting the promotion whilst also communicating key messages for PG Tips.
In addition, during the first week of the campaign, the 30 second trails will drive listeners online to view a video fronted by Neil Fox, bringing the campaign to life by explaining the competition and how thanks to PG tips it is back better than ever. This video will sit in a dedicated section online, where listeners will have another chance to win prizes, such as dinner at a Michelin starred restaurant.
Steve Taylor, Creative Commercial Director said, “We are really looking forward to working with PG Tips to communicate The Rich One, the new variant in their premium range. Magic’s £1000 Song is a firm favourite with our listeners and the perfect vehicle to bring back stronger, making listeners richer with the Rich One.”