Sky takes talkSPORT drivetime sponsorship
Posted by
Sky takes talkSPORT drivetime sponsorship

UTV Media’s talkSPORT has done a deal through Mediacom with Sky for the television company to sponsor the station’s Drive Time show.

talksportThe multi-platform agreement will run throughout 2013 to promote Sky’s content, products and services.

On air, the sponsorship will include trails, a weekly feature and other ad hoc features during the year. Sky will have a digital presence on the Drive Time page online with multiple ad formats to support the partnership.

Drive Time is presented by Adrian Durham and former England cricketer Darren Gough and is one of talkSPORT’s biggest shows with over 1 million listeners according to the most recent set of RAJAR figures.

The deal was brokered between Anthony Hogg at talkSPORT and Charlie Yeates at Mediacom.

Anthony Hogg, Head of Creative Solutions, talkSPORT, said: “Over the years talkSPORT and Sky have established a strong relationship, sharing some great editorial content and great talent through a variety of on-air properties including features, promotions and sponsorships. This is the natural next step in that partnership.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 1 1451 09 April, 2013 Sales & Marketing 4:30 pm 20134 Tuesday, April 9th, 2013

Leave a Reply

Looking for something else?

Register

Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Closing Date: Audio Production Awards - September 29, 2016 at 11:59 pm (Online)
The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Audio Production Awards - November 24, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
More events