London producers help make LA station #1
Posted by
London producers help make LA station #1

Covent Garden based On The Sly Productions has helped 104.3 MYFM become the number one station in Los Angeles.

It’s a bold claim but the production company has seen the station rise from 11th in the rating tables to the top spot since taking over the imaging contract.

It’s the first time the station, previously known as K-BIG 104, has become the most popular station in LA, ahead of 102.7 KIIS FM.

On The Sly director Ali Rezakhani said: “This is fantastic news for everyone at MYFM in LA. We’ve worked closely with Andrew Jeffries and his team, planning and implementing a fresh approach to station sound and ensuring it sounds nothing like anything else in the market place.

We’re particularly pleased with how our unique custom song intros have been received…and to succeed in such a tough market place is amazing”

Official Arbitron PPM listening figures for April 2013 put the station at a 5.5 reach compared to KIIS’s 5.4. The station had previously tied with KIIS back in January, but this is the first time in its history that it has reached the number one spot.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 4 1080 21 May, 2013 Station News 3:40 pm 20135 Tuesday, May 21st, 2013

Leave a Reply

Looking for something else?

Register

Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Closing Date: Audio Production Awards - September 29, 2016 at 11:59 pm (Online)
The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Audio Production Awards - November 24, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
More events