Jumping on the Andy Murray success bandwagon, Bauer Media’s Clyde 1 has changed its name for one day only to 102.5 Murray Won.
From 6am until 7pm the station has replaced all mentions of Clyde with the new name during presenter chat, news, sport, traffic & travel throughout the day.
The tribute day was kicked off by George Bowie at 6am and follows a fortnight of Murray support from the station – with staff and listeners encouraged to donate money to Cash for Kids last Friday in exchange for wearing Wimbledon whites to work.
Bowie, dressed in whites for the day of celebrations, said: “Everyone at 102.5 Murray Won is incredibly proud of awesome Andy and that we now have our very own Wimbledon champion. We are all in complete awe of our local hero.
“So we felt it was only right we created our own tribute for Andy and all day today we will be going absolutely Lendl, sorry, mental for Murray. His victory only goes to show that strawberries and cream always rise to the top.”
The entire station has been handed over for the tribute day with other features of 102.5 Murray Won including dedicated logos, jingles and social media activity.
Graham Bryce, Managing Director, Bauer Media Scotland said: “Andy Murray’s Wimbledon win has inspired the nation and 102.5 Murray Won is our own way of saying thanks. We’re local and we’re proud to pay tribute to Scotland’s Wimbledon champion.”