Sponsorship of Kiss and Kerrang! on a Friday night is just one part of a new deal between Bauer Media and Pot Noodle.
The six-figure national cross-media deal, which launched today for four weeks, is the latest to be brokered by the Bauer Access team and will promote the new Peri Peri Chicken flavour across radio, websites and magazines.
The radio campaign will communicate Pot Noodle’s key strap line ‘Peel the top off a hottie’ across 16 Bauer stations in their Passion and Place portfolios including Kiss UK, Planet Rock, Kerrang!, Key 103 and Metro Radio.
Listeners are encouraged to visit potnoodle.com to enter a competition to win the ultimate ‘hot weekend’ – an all-inclusive holiday for two to Ibiza.
Karen Stacey, Director of Broadcast Sales, Bauer Media, said: “It’s great to be working with Pot Noodle again to launch their new product.
“The Bauer Access team has expanded the communication for this campaign across radio, print, digital and social, providing great synergy between the Pot Noodle ‘Peel the top off a hot weekend’ creative at the perfect time when our radio audiences are getting excited about their weekends.
“Alongside the content generated by FHM, this will all link into a great central digital competition.”