Audioboo gets a million listens in a day
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Audioboo gets a million listens in a day

Growing social media platform Audioboo has reported record-breaking stats six months after relaunch, with 7.8 million unique users.

New CEO Rob Proctor has headed up a number of developments, including the opening of new US offices and a new range of platform products that position the company offering as ‘WordPress for Audio’, including fully configurable, multi-asset embed players and Twitter media cards.

On a single day in July the service got over a million listens and ESPN’s Bruce Bowen’s NBA Lockdown enjoyed overall listens of over 600,000 in May and June.

The BBC currently has 38 Audioboo channels and the Guardian has 10. RadioToday’s podcast is also hosted on Audioboo.

A number of new sports franchises have joined the platform to share content with Audioboo’s global audience, including The ECB and Trent Bridge Cricket Club, whose recent coverage of the Ashes test matches was syndicated across national press.

New content partners include the Rugby League World Cup, Lord’s Cricket Ground and The AFL plus numerous other professional clubs covering numerous sports including: Soccer, Baseball, American Football, Rugby and Cricket.

Rob Proctor: “Not only does this latest landmark provide us with lots of reasons to celebrate, but month-on-month we are smashing our records for listens, user numbers and follows. 2013 has been an exciting year for the Audioboo team as we have opened US offices in San Francisco and New York, refocused the company to be mobile-centric with the launch of new Android, iPhone, Windows8 and BBery10 apps and introduced new functionality to the desktop platform.

“Audioboo’s reach is expanding across the globe and it is fantastic to see that our hard work and focussed efforts this year are paying off in terms of growth in partners, users and listens.”



0 2 93 08 August, 2013 Industry News Thursday, August 8th, 2013

About the author

Roy Martin is Managing Editor and Founder of RadioToday. Follow him on Twitter @roymartin.

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2 comments

    1. Aluf Fakepersonsson

      Agreed. Without any sorts of concrete figures, or an explanation of their methodology for measuring these figures, they are largely a meaningless PR exercise.

      Reply

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