Radio 1 presenters are being taken off-air for a day and moved to Twitter to share their usual banter – as part of the station’s Even More Music Month.
Fearne Cotton is returning from maternity on Monday morning to join Nick Grimshaw on breakfast to kick off the month of special events, which also includes a Live Lounge every day and a “Music Reboot” day.
The Twitter Day, on Friday 27th September, will see the station play 100 tracks as voted for by listeners throughout the month. The songs will be non-stop, an presenters will be on the @BBCR1 Twitter account instead.
Music Reboot this Monday will see nine Radio 1 presenters, each with an hour of music, waiting to be voted on-air with their songs. They won’t know when they will be on air because the audience will randomly “reboot” Radio 1 every hour between 11am-7pm and select who goes on next.
The Live Lounge will also be on-air at weekends in September, with extended Live Lounge Specials from Justin Timberlake, Kings Of Leon and Arctic Monkeys. There will also be Live Lounges from Jessie J, Rizzle Kicks and London Grammar, plus many more which can be listened to across the month.
The performances take place at midday on Fearne Cotton’s show Monday-Friday and 2.30pm on Huw Stephens’ show on a Saturday and Sunday. Videos will be available for all performances later that day on the Radio 1 website.
George Ergatoudis, Head of Music, Radio 1, says: “At Radio 1, music is what we do, but the challenge we set ourselves for September was to deliver even more. What could we do differently, what could we do better? We’ve ended up with a day where listeners can reboot Radio 1 every hour with our DJs competing to play their selection of tunes; a vote where listeners can nominate their favourite tunes from Radio 1’s 100 most-played songs over the last five years; a daily ‘Track Of The Day’ feature focussing on hot new singles; more back-to-back music than ever before; and to top it all, there’ll be 24 consecutive Live Lounges including performances from Kings Of Leon, Queens Of The Stone Age, and Arctic Monkeys, to name just a few. That’s #evenmoremusic in anyone’s book.”
Rebecca Frank, Editor, Radio 1, says: “At a time when there is so much musical choice for our listeners, Radio 1’s curation is as important as ever. We’re back to basics this month, reminding our existing fans and inviting new ones to hear that there’s a place you can get friendly, fun and reliable guidance on all things music, all the time. We’re proud of our Live Lounge line-up – a testament to our deep and meaningful commitment to original musical moments. I can’t wait to see what the listeners pick as their ultimate A-list track too!”
Posted on Friday, August 30th, 2013 at 6:34 am by RadioToday UK