Global Radio has joined forces with video game media and events business Gamer Network, to produce regular gaming content for XFM’s on air and online platforms.
Jo Good’s weekday 1-4pm XFM show will feature fortnightly appearances from the Gamer Network’s Mike Channell, who will deliver gaming news on air. Regular video content for the XFM website will also be produced, and will include exciting news on new game releases relevant to the target ‘pre order’ audience.
The deal also includes a commercial partnership, offering gaming brands the ability to target consumers across both on air and online platforms.
Alison Page, Director of Client and Category Development, said: “XFM listeners are keen gamers so we have long thought it appropriate to have dedicated game content to signpost upcoming releases. We struck lucky with Jo Good, XFM’s afternoon presenter – she’s a game fan herself and came up with the idea of a regular review feature. With the lovely guys at Gamer Network providing the industry know-how, XFM’s Favourite Games was born!”
Simon Maxwell, Group Publishing Director of Gamer Network, commented: “XFM is a fantastic brand to be working with as their listeners have a strong interest in gaming and the demographic fits well with our portfolio offering. They have a great team and a very passionate audience, so I look forward to seeing this partnership flourish over the coming months with further content and commercial opportunities for our gaming clients and the XFM audience.”