Capital FM heads to Vegas with Timberlake
Dave and Lisa from Capital FM breakfast in London are to broadcast from Las Vegas in a new deal with Twentieth Century Fox for its new movie Runner Runner.
Promotion of the new film will take place across the Capital network but star of the film Justin Timberlake will co-host breakfast with Dave Berry and Lisa Snowden on Thursday 19th September.
The trio will join forces again, after sharing hosting duties at this year’s Capital FM Summertime Ball at Wembley Stadium. Dave and Lisa will be joined by a host of other international celebrities during the week who will be in town to attend the premiere.
Dave & Lisa are currently giving listeners the chance to join them in Vegas by asking them to send in Instagram videos explaining why they should win the trip.
The six-figure deal was brokered by, Twentieth Century Fox and Vizeum.
Managing Director of Commercial at Global Radio, Mike Gordon commented: “Capital is not only the home of hit music, but it’s the bridge between our listeners and some of the top entertainers around the world. With the close relationships we have with top artists, including Justin Timberlake, we knew we were in a unique position to deliver a partnership no other media owner could.”
Creative Solutions Manager at Vizeum, Robbie Ashcroft added: “Vizeum are really excited about this campaign as Capital pulled out all the stops to deliver a mechanic that involves truly high stakes, a key theme from RunnerRunner. We also expect listeners to create some great content that will reach people beyond the usual listenership, which in turn will generate even moreawareness and anticipation for the film’s release.”(C) RadioToday