BBC introduces new Playlister for music
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BBC introduces new Playlister for music

The BBC has partnered with Spotify, YouTube and Deezer to launch BBC Playlister, a new digital music product.

BBC Playlister will let audiences add and save their favourite tracks heard on the BBC to a personal online playlist, which they can then export to one of the BBC’s digital music partners where they can hear the music in full.

And it’s not just radio. Music played in the background in Eastenders or on Strictly will be taggable.

The service will also offer hand-picked recommendations from presenters.
With BBC Playlister, listeners can:

  • Collate the tracks they love from across the BBC – via a simple sign-in process, audiences can click to remember the music they hear on the BBC and add these to their personal playlist
  • Discover recommended tracks from favourite BBC DJs and presenters or popular programmes – helping fans discover more of the music they wouldn’t have otherwise found, and get inside picks from some of the best experts in the world
  • Easily export their playlist to their chosen digital music service – to replay whenever they want to in the simplest way possible

The first stage of BBC Playlister will launch in the coming days on PC and via a mobile browser, letting listeners remember tracks, and export and listen to one of the three digital music services. Other services are expected to join over time.

Tony Hall, BBC Director-General says: “BBC Playlister is a wonderful innovation from the BBC that has been designed purely with audience needs in mind. We have a proud musical heritage that dates back to the very beginning of the BBC’s history, and over the years we have found many new ways of bringing fantastic music to our viewers and listeners. Working with partners such as Spotify, YouTube and Deezer, we will once again transform our audiences’ relationship with music and the BBC.”

Chris Maples, VP of Europe for Spotify, says: “The BBC and Spotify share a passion for offering lovingly curated, great music to music fans, making Spotify a great partner for BBC Playlister. Through the BBC Playlister app on Spotify, you can be the first to hear and follow playlists from your favourite DJs, radio stations and TV programmes, and explore a world of hand-picked music content from across the BBC. From Zane Lowe’s Hottest Records of 2013 to the tracks from Later… With Jools Holland, you can enjoy them first through the BBC Playlister app on Spotify.”

Ben McOwen Wilson, Director of Content Partnerships for YouTube in Europe, says: “The BBC is a hugely influential and powerful curator of music choice across generations and across genres. We’re delighted that through BBC Playlister, YouTube’s community of passionate music fans can access and share the music content they love from their favourite BBC shows by easily exporting playlists directly to YouTube.”

Axel Dauchez, CEO of Deezer says: “We’re delighted to partner with the BBC at the launch of their new music product, BBC Playlister. At the click of a button, users will be able to export their favourite tracks from across the BBC to listen to in full and take them wherever they go with Deezer. Music fans in more than 180 countries already listen to and discover new music with Deezer – our editors are seeking out and recommending new music every day. Now people in many countries across the world can listen to the music they love on the BBC with Deezer.”

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0 0 2387 08 October, 2013 Industry News 11:11 am 201310 Tuesday, October 8th, 2013

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